Modern Mobile Web Development

Business Challenge:

Mobile web design is a growing problem for business. Cisco has predicted “By the end of 2013, the number of mobile-connected devices will exceed the number of people on earth, and by 2017 there will be nearly 1.4 mobile devices per capita. There will be over 10 billion mobile-connected devices in 2017, including machine-to-machine (M2M) modules-exceeding the world's population at that time (7.6 billion).1” Businesses must create mobile friendly websites if they are to remain relevant in this new era.

Technical Challenge

The technical challenges of mobile design arise from both the various screen sizes and physical interactions. Touch devices with no mouse, have no corresponding interaction for, “hover” and “right click”, both ubiquitous user actions on the desktop.

The Outdated Solution

When Mobile Web first came on the scene, businesses quickly saw the need for newly styled sites. Since there were relatively few different mobile devices to design for, the solution was to create two websites: www.acme.com for desktops and m.acme.com for mobile devices. The major drawback of this scheme however was the need to maintain two separate websites.

Modern Responsive Design Solution

The essence of responsive design is creating a site in such a way it adapts itself to the device. This adaptation, or responsiveness, allows content creators and designers to do their work only once and know the display will be correct regardless of the users screen size or capabilities. Responsive Design advantages include the following:

  • Lower Maintenance Cost: Only a single website needs to be maintained, rather than a separate mobile and desktop site
  • Better Search Engine Optimization (SEO) Rank: Your site will have one set of URL’s for all pages which will increase your credibility and SEO rank
  • Better User Experience: Your users get to experience your full website in a format appropriate to their device
  • Modern Branding: Modern websites are expected to respond to modern devices
  • Future Proof: Your website will be ready for whatever device becomes the next big thing, regardless of form factor
Responsive